Holden announced it will introduce GM Financial, General Motors’ global captive finance company, into the Australian market in early 2019. The move will allow Holden to offer customers more flexible finance options including access to exclusive, competitively priced finance products and services like Guaranteed Future Value (GFV) financing.
The introduction of GM Financial is expected to further strengthen Holden’s customer service and improve loyalty, as the company rolls out its most comprehensive vehicle lineup ever.
“Our customers’ satisfaction is Holden’s number one priority and introducing GM Financial will help us provide them an even better experience,” said Holden Chairman and Managing Director Mark Bernhard. “With GM Financial, customers can affordably upgrade their car every few years with GFV, which is a real life-cycle product. Bringing them to Australia is just another example of General Motors’ investment in the Australian market and further strengthening Holden’s future success.”
GM Financial Australia will be headed by Managing Director Richard Tatford, who brings more than 30 years of automotive financing experience in Europe and Australia, most notably as head of Retail Program Development for GM Financial International Operations.
“There’s a strong business case for GM Financial extending to Australia, and we’re committed to growing this business in the market and earning customers for life,” Richard Tatford said. “Our dealers certainly welcome the news because this is a win-win-win for Holden customers, our national dealer network and GM Financial.”
GM Financial in Australia will operate under the name of Holden Financial Services from October 2018. It has begun hiring and expects to start operating with more than 30 people by year-end.
GM Financial has global operations covering approximately 90 percent of GM’s worldwide sales.