Tourism Western Australia will target India in a bid to attract more international visitors to the State.
WA Tourism Minister Paul Papalia, who is in India, is set to announce Tourism WA had committed funds to market Western Australia in India for the first time and would soon appoint a dedicated marketing representative based in Mumbai.
The Minister is also holding key meetings with, and delivering business cases to, six Indian airlines in a bid to attract a direct service between India and Perth.
India is currently WA’s 10th biggest market in terms of visitors, with the State attracting 28,200 Indians in the year ending March 2018. Those visitors spent $68 million during their stay in WA, making India the ninth largest market in terms of spend.
With a population of more than 1.3 billion people and a growing middle-class, India has the potential to grow into a key market for Western Australia.
The first activity promoting WA in India will focus on cricket. It will include a co-operative marketing deal with Thomas Cook, offering travel packages to Perth for the first-ever cricket test match at Optus Stadium, from December 14 to 18, 2018.
Activities to do and see around Perth, Fremantle and Rottnest Island will also be showcased in India through visiting sports media, social media influencers and media content partnerships during the historic Perth test.
Renowned Indian cricket commentator, Harsha Bhogle will share his experiences with his millions of followers on social media throughout the duration of his stay in Western Australia for the test.
Source: WA Government