Tourism

New strategy to increase Chinese visitors to WA

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The WA Government, through Tourism Western Australia, will implement a new marketing strategy to increase the number of Chinese people visiting WA.

The strategy will see an additional $1 million allocated to the China market for co-operative and tactical campaigns to build awareness of Western Australia in Shanghai.

The marketing push will demonstrate the WA Government’s commitment to securing more direct flights from China.

In 2017-18, 59,000 Chinese people visited WA, up 17.2 per cent compared to this time in 2017, and spent $299 million while they were here, making China the State’s biggest international visitor market in terms of spend.

The number of Chinese visitors has grown an average of 11.6 per cent a year since 2016, ahead of the national average of 11.3 per cent for the same period.

The new strategy will look to build on this growth by driving business and incentive travel, and promoting products through existing key distribution partners.

Tourism WA will also encourage WA tourism operators to become ChinaReady to better serve the Chinese consumer.

Source: WA Government

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