Manufacturing

New brand unites Liberty businesses in Australia & globally

steel trade stock image

Every Liberty business will align under the Liberty brand and share a common purpose, while the transformation program modernises and strengthens Liberty’s Australian operations.

Liberty is Australia’s largest manufacturer of steel long products, the largest distributor of steel and reinforcing products and operates a leading metals recycling business.

From September 2018 the Australian businesses will be united under the Liberty banner, with branding that creates a strong, unifying identity.

The businesses you interact with will see changes to their names:

  • Whyalla Steelworks will become Liberty Primary Steel
  • Liberty OneSteel, Liberty OneSteel Reinforcing and Liberty OneSteel Metalcentre will become Liberty Steel, Liberty Reinforcing and Liberty Metalcentre respectively
  • Liberty OneSteel Recycling will be known as Liberty Recycling.

All Liberty sites across Australia will be re-branded with a fresh look and feel.

This story was first published in The Fence magazine.

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