Through the Territory Government’s record $103 million Turbocharging Tourism stimulus package, Territory tourism operators have been provided $3 million in grants to improve tourism experiences for visitors and boost industry investment.
Word-of-mouth is a powerful marketing tool – and the VEEP program is assisting businesses make improvements that will lead to all-important positive visitor reviews and perceptions of their offerings.
Round two of the program will see 57 tourism operators receive up to $50,000 in grant funding to support improved customer experiences to attract more visitors to the Territory. The works include upgrading kitchens and ablutions, creation of children’s playgrounds, virtual reality experiences, multi-lingual signage, new bike trails and much more.
One Mile Brewery is one of the local businesses to receive a VEEP grant. Co-founder Bardy Bayram will use his grant to develop an outdoor entertainment area at the brewery.
The VEEP grants have supported 115 Territory businesses in 2018. The program’s total direct investment is $3 million and this has been matched with additional private investment of $11.6 million.
The program has stimulated the economy throughout the Territory, creating jobs, getting people here and keeping people here.
Source: NT Government