The Fence

Aussie beef: Leading sustainable production

The beef industry is not only thriving, it is achieving major milestones in its care for people, land and livestock.

A report card into the sustainability of the Australian beef industry from paddock to plate has been released by the Red Meat Advisory Council (RMAC).

The 2019 Australian Beef Sustainability Annual Update shows an industry that’s achieving major milestones in its care for people, land and livestock.

The report demonstrates the contribution that cattle producers make to sustainably managing almost half of the Australian landscape and the significant contribution the sector has made to the national emissions profile and health of regional and rural communities.

The Update reports against the priorities of the Australian Beef Sustainability Framework, an industry initiative that aims to meet changing community expectations and support a thriving beef industry.

Highlights include reducing the carbon accounts of the sector by 56%, demonstrating the ambition to be net carbon neutral by 2030 is on track.

Independent Chair of RMAC, Don Mackay, said the 2019 Sustainability Update sends a clear message to customers and other key stakeholders that the industry is demonstrating a self-directed approach to improving the environment and welfare of animals in its care while producing high quality and nutritious beef.

“The 2019 Update for the first time benchmarks our industry’s commitment to achieving the right balance of tree and grass cover and shows that forest and woodlands on beef-producing land nationwide are increasing and removal of primary forests has declined more than 90 per cent since 1990,” Mr Mackay said.

“Our customers recognise the important role our beef producers play in managing the landscape, biodiversity and our grasslands.”

Chair of the Framework’s Sustainability Steering Group, Tess Herbert, said the report demonstrates the value that can be gained through collaboration.

“In developing our sustainability report card, we’ve continued to collaborate with industry, beef business, Australia’s major financial institutions and agribusiness, technical experts and key customers around the world,” Mrs Herbert said.

Mrs Herbert said the report showed that despite huge challenges, such as drought, that Australian beef farms are more profitable, reporting a 4.4% increase across the board in returns over a five-year period.

Mr Mackay said the ‘take home’ message for the 2019 report card and the best thing for customers to do is to buy Aussie beef and support a sustainable industry.

“Australian beef has always traded on being clean & green and by capturing data across a wide range of indicators we can now further demonstrate this to our customers and other stakeholders. This evidence is essential in helping ensure that consumers continue to feel great about eating the world’s best beef,” Mr Mackay said.

This article was first published in The Fence magazine.

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