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Work underway to deliver sweet deal for WA-bred apple

apples stock image

The WA Government is progressing plans to take a Manjimup-bred apple notable for its rich, burgundy colour, to the world.

An international commercialisation process is underway for the variety ANAPB 01, of which premium fruit is sold under the Bravo® apple brand in Australia.

European-based company Star Fruits Diffusion and South African based Top Fruit have been identified as the preferred party to enter into further discussions with the Department of Primary Industries and Regional Development, after providing a joint response to an Expressions of Interest process earlier this year (2019).

Company representatives met with WA Agriculture and Food Minister Alannah MacTiernan and the current Australian licensee, Fruit West Cooperative, signing a Memorandum of Understanding to progress plans for international commercialisation for the apple.

An integral part of the international commercialisation process is maintaining and building market and export opportunities for Australian produced ANABP 01 fruit.

The apple was bred in Manjimup by the Department under the Australian National Apple Breeding Program.

Source: WA Government

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